Black Friday's Impact on Urban Fashion: NJacks & Company's Strategy

Over the past decade, Black Friday and its impact on consumer spending within the urban fashion industry have changed substantially due to shifts in consumer behavior, technological advances, and sale strategies from retailers across the globe.

That said, Black Friday is a pivotal time for retailers and buyers alike. Retailers view it as a golden opportunity to increase annual sales, clear inventory, and attract new customers through amazing deals and fancy product promotions. In a 2021 consumer report, CountingCowboys.com states that the average customer spent approximately $400 on a Black Friday weekend, and nearly 54% of all Black Friday sales were from mobile devices.

This holiday season, Art x AM (the content production arm of AMG) provided brand photography, creative ideation, and content marketing services for NJacks & Company, a North Carolina-based online streetwear boutique ahead of the release of its highly anticipated fall collection set for Black Friday.

Photos courtesy of Aaron Mullen

NaQuan Jackson (Elizabeth City), Founder of NJacks & Company, says that his brand is heavily inspired by hip-hop culture, and believes that fashion is always evolving, thanks to the cultural tastemakers who are finally getting the recognition they deserve. NJacks longstanding motto is, that, "It'll All Make Sense Soon", and that's rightfully so!

The Ambitious Group offers a variety of services that will accommodate your every need. Specializing in digital branding, Art x AM (content production subsidiary of AMG) offers the perfect mix of photography, videography, and graphic design services.

We firmly believe in bringing our client's artistic visions to life through digital strategy and creative execution.

Be sure to visit Njacksco.com to order the perfect gift for your loved ones this holiday season.

Want to take your brand to the next level and bring your ideas to life? Book a shoot with Art x AM!